Bullfrog Power

case study

Explore project

Role:

Marketing Manager
Creative Direction, Strategy

Creative direction

Informed by brand values and careful study of public opinion polling, I worked with in-house graphic designer Ann McDougall to promote green energy adoption via thoughtful advertising in national publications and online.

Role: creative director, copywriter.
Ann McDougall: graphic designer.

Role: creative director, copywriter.
Ann McDougall: graphic designer.

Display ads

Globe and Mail, LinkedIn, or trade publications, our ads generated leads wherever they displayed.

The rest – Role: creative director, copywriter.
Ann McDougall: graphic designer.

This one – Role: creative director, graphic designer, copywriter.

On-site brand activation at Billy Bishop Airport for PortsToronto.

Client work

From on-site events to Earth Day content, tailoring branding and messaging to the needs of Bullfrog's clients was always a welcome challenge.

Video

Storytelling through video was an essential part of helping the community of businesses talk about their green energy choice. I became particularly fond of motion graphics.

Role: motion animator, copywriter.
Ann McDougall: graphic designer.

Role: motion animator, copywriter.
Ann McDougall: graphic designer.

Role: motion animator, copywriter.
Ann McDougall: graphic designer.

Role: video editor, sound designer.

Role: video editor, sound designer.

Role: creative director, producer, scriptwriter.
Truefaux Films: videographer, editor, sound designer, motion animator.

Talk to me about your project
hello@seanandernacht.ca